Global Marketing (5th Edition) |  | Authors: Warren J. Keegan, Mark C. Green
Publisher: Prentice Hall
Category: Book
List Price: $185.33
Buy New: $76.00
as of 3/10/2010 02:37 CST details
You Save: $109.33 (59%)
New (19) Used (43) from $60.75
Seller: krisbooks12
Rating:  10 reviews
Media: Paperback
Edition: 5
Pages: 672
Number Of Items: 1
Shipping Weight (lbs): 3
Dimensions (in): 10.6 x 8.4 x 1
ISBN: 0131754343
Dewey Decimal Number: 658.84
EAN: 9780131754348
Availability: Usually ships in 1-2 business days
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Product Description
KEY BENEFIT: The new edition of the popular Global Marketing draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives readers the flexibility to choose a book that is economical as well as interesting. KEY TOPICS: Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals. MARKET: For those entering the global job market, especially helpful for hirees of import/export departments.
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| Customer Reviews:
Showing reviews 1-5 of 10
 Great BooK! July 18, 2007
Coconutkt (San Antonio, Texas)
3 out of 3 found this review helpful
This was a text used in class, and while the teacher did mostly lecturing without the text, it was a great resource-easy to understand, and highly applicable. THe text does a great job of really explaining the material in a clear and concise manner.
Book Purchase September 6, 2008
Jesse Stuart (Nashville, TN)
Book came in great time and was in the condition they said it was in. 5 stars.
Informative October 26, 2008
Hussein S. Gazzaz
Great Book, information is updated on the 5th edition.. I personally use it for MY MBA.. there are a lot of books out there, the reason i bought this one is because i had to (PART OF MY MBA) none the less .. its a good textbook and a keeper
Great purchase! September 27, 2009
Natasa Stillman
I am very satisfied with the book, and it arrived within the timeframe promissed by the seller.
Purchase of a used book February 10, 2010
Bibi Morais (Jamaica)
I am delighted with the efficiency that Amazon.com dealt with my purchase. I received the book promptly and it is in excellent condition. Buying used books does not only save me money but also helps to save our trees. I am very pleased with my purchase and will continue to make Amazon.com my preferred choice for shopping online.
Bonnie
Showing reviews 1-5 of 10
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