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Entry Strategies for International Markets  Entry Strategies for International Markets
Author: Franklin R. Root

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Michael Jordan and the New Global Capitalism, New and Expanded Edition  Michael Jordan and the New Global Capitalism, New and Expanded Edition
Author: Walter LaFeber

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Places: Identity, Image and Reputation  Places: Identity, Image and Reputation
Author: Simon Anholt

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The End of Marketing as We Know It  The End of Marketing as We Know It
Author: Sergio Zyman

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Luxury China: Market Opportunities and Potential  Luxury China: Market Opportunities and Potential
Authors: Michel Chevalier, Pierre Xiao Lu

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International Energy Markets: Understanding Pricing, Policies and Profits  International Energy Markets: Understanding Pricing, Policies and Profits
Author: Carol A. Dahl

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International Marketing  International Marketing
Author: Dana-Nicoleta Lascu

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Global Marketing: Foreign Entry, Local Marketing, and Global Management  Global Marketing: Foreign Entry, Local Marketing, and Global Management
Author: Johny Johansson

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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market  The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Author: Nigel Hollis

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Marketing Places  Marketing Places
Authors: Philip Kotler, Donald Haider, Irving Rein

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