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Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns  Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
Author: Mike Gospe

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Introduction to Econometrics  Introduction to Econometrics
Author: Christopher Dougherty

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India's Global Powerhouses: How They Are Taking on the World  India's Global Powerhouses: How They Are Taking on the World
Authors: Nirmalya Kumar, Pradipta K. Mohapatra, Suj Chandrasekhar

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International Marketing  International Marketing
Author: Dana-Nicoleta Lascu

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Global Marketing: Foreign Entry, Local Marketing, and Global Management  Global Marketing: Foreign Entry, Local Marketing, and Global Management
Author: Johny Johansson

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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World  The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
Authors: Al Lieberman, Pat Esgate

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Entry Strategies for International Markets  Entry Strategies for International Markets
Author: Franklin R. Root

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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications  The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
Author: Gabriela Salinas

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International Energy Markets: Understanding Pricing, Policies and Profits  International Energy Markets: Understanding Pricing, Policies and Profits
Author: Carol A. Dahl

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Luxury China: Market Opportunities and Potential  Luxury China: Market Opportunities and Potential
Authors: Michel Chevalier, Pierre Xiao Lu

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Showing items 21-30 of 1226
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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applicationsThe International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications