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Marketing Places  Marketing Places
Authors: Philip Kotler, Donald Haider, Irving Rein

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Kata: The Key to Understanding and Dealing with the Japanese!  Kata: The Key to Understanding and Dealing with the Japanese!
Author: Boye Lafayette De Mente

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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)  One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
Author: James McGregor

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The Hotel on the Roof of the World: From Miss Tibet to Shangri La  The Hotel on the Roof of the World: From Miss Tibet to Shangri La
Author: Alec Le Sueur

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China's New Culture of Cool: Understanding the world's fastest-growing market  China's New Culture of Cool: Understanding the world's fastest-growing market
Authors: LiAnne Yu, Cynthia Chan, Christopher Ireland

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The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World  The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
Authors: Al Lieberman, Pat Esgate

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Pikachu’s Global Adventure: The Rise and Fall of Pokémon  Pikachu’s Global Adventure: The Rise and Fall of Pokémon
Author: Joseph Tobin

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Managing Across Borders: The Transnational Solution  Managing Across Borders: The Transnational Solution
Authors: Christopher A. Bartlett, Sumantra Ghoshal

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Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns  Marketing Campaign Development: What Marketing Executives Need to Know About Architecting Global Integrated Marketing Campaigns
Author: Mike Gospe

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The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade  The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
Author: Pietra Rivoli

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Showing items 31-40 of 1226
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