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The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade  The Travels of a T-Shirt in the Global Economy: An Economist Examines the Markets, Power, and Politics of World Trade
Author: Pietra Rivoli

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Internal Marketing (Chartered Institute of Marketing)  Internal Marketing (Chartered Institute of Marketing)
Authors: Pervaiz K. Ahmed, Mohammed Rafiq

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Global Marketing: A Decision-Oriented Approach (4th Edition)  Global Marketing: A Decision-Oriented Approach (4th Edition)
Author: Svend Hollensen

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Marketing Across Cultures (4th Edition)  Marketing Across Cultures (4th Edition)
Authors: Jean-Claude Usunier, Julie Lee

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China CEO: Voices of Experience from 20 International Business Leaders  China CEO: Voices of Experience from 20 International Business Leaders
Authors: Juan Antonio Fernandez, Laurie Underwood

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Building Brand Value the Playboy Way  Building Brand Value the Playboy Way
Author: Susan Gunelius

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LogoLounge 3: 2,000 International Identities by Leading Designers (v. 3)  LogoLounge 3: 2,000 International Identities by Leading Designers (v. 3)
Authors: Bill Gardner, Catharine Fishel

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International Marketing: Strategy Planning, Market Entry & Implementation  International Marketing: Strategy Planning, Market Entry & Implementation
Authors: Roger Bennett, Jim Blythe

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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications  The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications
Author: Gabriela Salinas

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Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets  Global Brand Strategy: Unlocking Brand Potential Across Countries, Cultures & Markets
Author: Sicco Van Gelder

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Showing items 41-50 of 1226
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Global Marketing (6th Edition)Global Marketing (6th Edition)

The Global Brand: How to Create and Develop Lasting Brand Value in the World MarketThe Global Brand: How to Create and Develop Lasting Brand Value in the World Market

Places: Identity, Image and ReputationPlaces: Identity, Image and Reputation

Winning in Emerging Markets: A Road Map for Strategy and ExecutionWinning in Emerging Markets: A Road Map for Strategy and Execution

Enabling Globalization: A Guide to Using Localization to Penetrate International MarketsEnabling Globalization: A Guide to Using Localization to Penetrate International Markets
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International MarketingInternational Marketing

The 22 Immutable Laws of BrandingThe 22 Immutable Laws of Branding