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International Marketing
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Michael R. Czinkota
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Ilkka A. Ronkainen
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International Sales and the Middleman
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LogoLounge 3: 2,000 International Identities by Leading Designers (v. 3)
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Bill Gardner
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Catharine Fishel
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How to Win The Hispanic Gold RushTM: Critical Cultural, Demographic, Marketing, and Motivational Factors
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Francisco J. Valle
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Kata: The Key to Understanding and Dealing with the Japanese!
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Boye Lafayette De Mente
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One Billion Customers: Lessons from the Front Lines of Doing Business in China (Wall Street Journal Book)
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James McGregor
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Global Marketing and Advertising: Understanding Cultural Paradoxes
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Marieke de Mooij
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Pikachu’s Global Adventure: The Rise and Fall of Pokémon
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Joseph Tobin
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International Marketing: Strategy Planning, Market Entry & Implementation
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Roger Bennett
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Jim Blythe
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Transcultural Management: A New Approach for Global Organizations (Jossey Bass Business and Management Series)
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Atsushi Funakawa
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Global Marketing
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